There are problems with this strategy too. No matter how hard he tries to isolate his target audience, the owner can't really control how many people show up. O

There are problems with this strategy too. No matter how hard he tries to isolate his target audience, the owner can't really control how many people show up. Or, the numbers might turn out such that (conventional) advertising is too expensive. I call BS on this. I have ran into many store owners(though they are rare) who have been having similar success as Groupon for years simply by giving a good damn offer in the paper. I have ran into even more who consistently have crappy coupons and get crappy results. I find very, very few who try a groupon-like offer in the paper and don't see results. This article is typical keyboard-jockey analysis from some supposed expert.