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At one time, television used to allow advertisers to up the volume for their commercials. I don't recall if that was broadcast or cable. I thought a regulation
by sureaboutthis 8y ago
At one time, television used to allow advertisers to up the volume for their commercials. I don't recall if that was broadcast or cable. I thought a regulation was put into place for that, requiring a constant set volume, but like many things, it's either ignored or gone away.
- rebeccaskinner 8y agoMy understanding is that the rule put a maximum volume in place for shows. An average show will run the gamut, and may only hit the upper limit once or twice (for example during some action or music sequence). Commercials are engineered to be as close to the upper limit as possible for their entire duration. It doesn't matter that there's an upper limit to the volume, because it sounds relatively much louder than whatever was on just before it, and it sounds as loud as the loudest most exciting and dramatic bits of the show.