Point is make sure you're optimizing around a QUALIFIED action. EG - in the Skirtter conversion funnel - you're not disclosing it's a paid service until checko

Point is make sure you're optimizing around a QUALIFIED action. EG - in the Skirtter conversion funnel - you're not disclosing it's a paid service until checkout. That's doing two things: a) Creating a jarring experience for users that are genuinely interested and didn't see any $$$ requirement before investing in watching a tutorial. b) Sending lots of non-qualified people through the funnel. You’ve got some great content here: http://www.skritter.com/pricing http://www.skritter.com/pricing - maybe incorporate a little of that? Alternatively use a testimonial to disclose $$$ like: "I learned more during the past 5 months than the past 3 years – best $9.95 I ever spent!"