2 ms·
> "That is, you can't measure an optimization on your homepage by sales." Sure you can. If you are holding all other things constant and randomizing people to
by carbocation 16y ago
> "That is, you can't measure an optimization on your homepage by sales."
Sure you can. If you are holding all other things constant and randomizing people to A or B on the homepage, there's nothing to stop you from using "sales" as your outcome variable in an AB test. It's probably what you should be measuring, in fact.