Not sure I understand the difference between your definition of push/pull. Customers always try doing market research to find the nest value (pull). Companies a

Not sure I understand the difference between your definition of push/pull. Customers always try doing market research to find the nest value (pull). Companies always try to put their product in front of the customer (push). Literally, everything a company does is push, and everything a customer does is pull. Hell, even the act of making your widget in your basement is a push, you put the effort into making it so people would use it.