well, given that they "received two years worth of orders on a single day", it's quite likely they attempted to invest to meet the demand, but invested incorrec

well, given that they "received two years worth of orders on a single day", it's quite likely they attempted to invest to meet the demand, but invested incorrectly/poorly due to a lack of knowledge with such volumes, and could have easily ended up failing that way. And apparently two core workers downed by illness halfway through doesn't help.