Sachin makes an important point about what makes people love a product and stay with it. An important counterpoint, though, is that feature lists sell: http://

Sachin makes an important point about what makes people love a product and stay with it. An important counterpoint, though, is that feature lists sell: http://www.jnd.org/dn.mss/simplicity_is_highly.html http://www.jnd.org/dn.mss/simplicity_is_highly.html My experience validated Don Norman's. After I read his essay, I removed the carefully crafted sentences on http://ourdoings.com/ http://ourdoings.com/ describing the experience, and replaced them with ugly sentence fragments cramming as many features as would fit the layout. My KPI for new users spiked. YMMV.