In addition to the "What is Strategy" article, there are several related (academic) journal articles. These articles are quite dense, but interesting neverthele

In addition to the "What is Strategy" article, there are several related (academic) journal articles. These articles are quite dense, but interesting nevertheless: Evolution toward fit - http://www.management.wharton.upenn.edu/siggelkow/pdfs/Vanguard%20ASQ.pdf http://www.management.wharton.upenn.edu/siggelkow/pdfs/Vangu... Change in the presence of fit: The rise, the fall, and the renaissance of Liz Claiborne - http://knowledge.wharton.upenn.edu/papers/872.pdf http://knowledge.wharton.upenn.edu/papers/872.pdf