Steve is big on "getting out of the building". I agree the story seems more focused around the asshole CEO but if you read 4 steps to the epiphany or do his onl

Steve is big on "getting out of the building". I agree the story seems more focused around the asshole CEO but if you read 4 steps to the epiphany or do his online course, How to build a startup (it is free on udacity and actually taught by Steve: https://www.udacity.com/course/how-to-build-a-startup--ep245 https://www.udacity.com/course/how-to-build-a-startup--ep245 VERY good course) you'll see that "getting out of the building" is a concept he mentions a lot.