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A very good point, we're never going to try to price compete with Tide (although our 16oz is concentrated and holds 32 loads). It's a large, and quickly growing
by thefreybrothers 8y ago
A very good point, we're never going to try to price compete with Tide (although our 16oz is concentrated and holds 32 loads). It's a large, and quickly growing market. Consider the size of the premium cologne market- we're just a better, cheaper, all-encompassing solution!
- bpicolo 8y ago> although our 16oz is concentrated and holds 32 loads I'm sure you're aware Tide is concentrated and suitable for far more loads than they claim on the bottle. You do definitely have the honest angle going for you on that bit though.
- thefreybrothers 8y agoExactly, they're encouraging over-use =)
- alehul 8y agoInteresting. Maybe you should consider 'diluting' similar to Tide, to present a more accurate comparison? Most of us just look at ounces. Additionally, I'd find using a new detergent to be an easier experience if I was supposed to place a similar amount to what I'm already accustomed to. Just some thoughts; I love the design by the way!
- bpicolo 8y agoI imagine either way they wouldn't want to bloat shipping costs, that would be rough.
- thefreybrothers 8y agoReally good points, i like the comparison idea! We need to make an Us vs. Them landing page. And our pump top is created to be super easy to use, just 6 pumps, no messy cap, one-handed, etc =) Thank you so much!!!
- loeber 8y agoHold on, I'm confused here. You wrote: > we're never going to try to price compete with Tide > we're just a better, cheaper Which is it?
- beaconstudios 8y agoI read it as more expensive per bottle, cheaper per load due to the concentration.