I still feel like it's a high amount when it's the only option. I'd happily pay £10/month to split between the channels I'm subscribed to, or £2/month to a few

I still feel like it's a high amount when it's the only option. I'd happily pay £10/month to split between the channels I'm subscribed to, or £2/month to a few good channels. I don't feel like I get any more value out of YouTube compared to e.g Netflix or Spotify, so I don't want to spend more than I spend on those, but I do feel like it's worth contributing some money towards the creators. I guess your point stands about it being a donation, more for dedicated fans that want to support their favourite creators. But I feel like there are plenty of people with similar opinions to mine and the parent poster - I'd happily pay a similar price to a Netflix/Spotify subscription to YouTube, if the money was going towards creators of good content. But I'm not as interested in giving £5/month to specific channels. Of course, almost all decent creators have Patreons these days, so I should probably go and put my money where my mouth is...