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It's a lot harder to get ads for an international media. I'd guess most of the ads on www.techcrunch.com are payed by US marketing budgets. The people who manag
by borisk 16y ago
It's a lot harder to get ads for an international media. I'd guess most of the ads on www.techcrunch.com are payed by US marketing budgets. The people who manage those only care about US viewers. So question N:1 is how many US viewers, without ad blockers the site has. N:2 - for how long is it gone keep them.
A regional Finnish newspaper is very likely to keep it's audience in one form or another for a long time. That audience has high purchase power and is less likely to go online and research cheaper alternatives to advertised products/services.
- dirtyaura 16y agoA regional Finnish newspaper is very likely to keep it's audience in one form or another for a long time That's the gist I think. TechCrunch is making $10M revenue in a year (http://www.businessinsider.com/aol-is-close-to-buying-techcrunch-2010-9 http://www.businessinsider.com/aol-is-close-to-buying-techcr...). It's hard to say how much of that remains as a profit, but I would expect that with AOL helping with ad sales and infrastructure, they can bring costs down considerably. Let's say $5M in profits. It's a competitive market and there is not yet enough experience how long web properties can retain their audience, thus valuation of future revenues drop quickly. Now, it seems that if AOL doesn't expect significant growth for TechCrunch, $25-50M is in a right ballpark. However, I still think that $180M for a regional Finnish newspaper with 300K audience is a risky bet. Time to read their financials to understand this.
- wheels 16y agoNote that there are also: http://eu.techcrunch.com/ http://eu.techcrunch.com/ (Europe, UK-based) http://fr.techcrunch.com/ http://fr.techcrunch.com/ (France) http://jp.techcrunch.com/ http://jp.techcrunch.com/ (Japan)