More often, Which? tests different laundry detergents and tells its members how they perform. Morally, as a member funded organisation, they’re in better shape

More often, Which? tests different laundry detergents and tells its members how they perform. Morally, as a member funded organisation, they’re in better shape than the alternatives that take payment from the manufacturers in exchange for a stamp of approval. As you can see in this CO detector case, when there’s something more serious than whether it gets your whites whiter than white, they share it with the press and make a campaign around it.