If people do not want a public organization to use facial recognition software, then energy should be directed towards that action of the public organization -

If people do not want a public organization to use facial recognition software, then energy should be directed towards that action of the public organization - not towards the vendors supplying the technology. They will get the technology whether or not Amazon or Google or whoever else provide it. The one and only thing that might stop this from happening is if our political representatives chose to take action against facial recognition. And as opposed to mass surveillance of digital communications, I think this is something that would have pull with the masses as well. People's faces being automatically processed and scanned is something much more visibly dystopic than the NSA archiving your digital communications.