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Disney Tests Pricing Power at Theme Parks
- Jaruzel 8y agoNon paywalled link: http://znews24.com/disney-tests-pricing-power-at-theme-parks/ http://znews24.com/disney-tests-pricing-power-at-theme-parks...
- orangejewce 8y agoHoly cow that article is barely legible, the writing is so bad.
- thimabi 8y agoIt seems this website reproduces the article but automatically replaces the original words with synonyms. A clever workaround, but I wonder how legal is that.
- Angostura 8y agoThat explains it! > Disney parks executives are engaged on adopting a dynamic pricing mannequin
- dazc 8y agoDoesn't this also apply to the majority of text-based internet content?
- jawns 8y agohttps://en.wikipedia.org/wiki/Paraphrasing_of_copyrighted_material#Sample_court_findings https://en.wikipedia.org/wiki/Paraphrasing_of_copyrighted_ma...
- zhdc1 8y agoI've felt that Disneyland/world and other theme parks (e.g., Europa-park) were overpriced to begin with, but if they believe that other people are willing to put up with airline style pricing and other forms of price setting - well, power to them, I guess.
- tonyedgecombe 8y agoWhen we saw two hour queues for popular rides I always wondered why they didn’t increase their prices.
- Klathmon 8y agoWhy would they, if people are willing to wait in them? If a 1% price increase causes any more than 1% fewer people in the park, then it's a net loss. Not to mention that many people go and don't really ride the "big rides" that much or ever.
- swsieber 8y agoDoes it really? I would have thought it just means less people waiting in lines. And people waiting in lines aren't spending money.
- deleted 8y ago[deleted]
- CompelTechnic 8y agoPeople waiting in lines did spend for admission, though. Consider it this way: If all rides and all facilities have lines waiting for entrance, they are all at maximum productive capacity. The only way to expand revenue is to get more people in the door, or build more revenue-generating attractions (only the attractions that charge per use matter here). Not 100% accurate, b/c I'm sure that not each and every little hot dog stand or tchotchke booth has a queue, but a good model.
- arkades 8y ago>Inner projections at Disney present that even after elevating costs at roughly double the speed of inflation over the previous 5 years, it may cost way more than it presently does with out driving away too many shoppers, an individual aware of the corporate’s parks operations mentioned.
- 8y ago
- chadmeister 8y agoWhat a fancy way to say "Raises Prices"
- mcphage 8y agoIt’s more complicated than that, though. Disney is more than willing to raise prices, but this is something a bit different.
- jdpedrie 8y agohttps://outline.com/FmnVuN https://outline.com/FmnVuN
- ktosobcy 8y agosemi-of-topic: I have never seen the appeal of the theme-parks, especially with exorbitant pricing…
- mrfusion 8y agoI wish they’d sell a non rider pass. I hate all the rides but I’d like to be able to walk around a bit and maybe grab dinner.
- spydum 8y agoSo there is/was an after 4pm Epcot pass you could buy for a discount which kind of suits this need. Makes sense especially for people coming into town on conference/work business.
- jhayward 8y agoAs the economic stratification of society accelerates, you will see more and more of this. The ability to charge a price that only a small fraction of the potential market will pay will deliver outsized profits as long as you can charge more, proportionally, than you lose in market share. We are rapidly remaking America as a place where all segments of culture and entertainment operate for the rich and merely wealthy.
- greedo 8y agoAndy Warhol famously spoke about Coke: "What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it." It's sad to see that something as quintessentially American as Disney is going the opposite way.
- icu 8y agoThanks for the quote! However I think it's more about Coke being a consumable and arguably a commodity... and not entertainment. I'm pretty sure there will always be people priced out of premium entertainment experiences precisely because you cannot bottle it up.
- jdietrich 8y ago>Thanks for the quote! However I think it's more about Coke being a consumable and arguably a commodity... and not entertainment. America commoditised entertainment through technology. The radio and the gramophone allowed a farmer in rural Maine to listen to the Metropolitan Opera in their own home. Movie theaters brought the greatest actors in America to every small town. The egalitarian nature of popular culture stands as one of the greatest defences of consumer capitalism. A reversal of that trend points to a fundamental and worrying change in society.
- giarc 8y agoThis will be successful, I guarantee it. I have a colleague who uses 100% of her vacation days (25 days/year) to travel to Disneyland/World. When she goes for 2 weeks, she is in the park every one of those days. There's apparently one night a year where the park is open 24 hours and she'll fly down from Calgary to Anaheim just for that day. She talks about all the other people she knows that are just like her. There are thousands of families that spend all their vacation time in the park and therefore, I'm sure there are plenty of people willing to pay $300 for early access so they can brag that they were one of the lucky ones.
- w0m 8y agoi.. don't understand that at all. Never having actually been to Disney, how can you justify that time justification vs exploring Venice or Seoul or machuu picchu or...
- Matticus_Rex 8y agoEvery time my wife and I travel somewhere besides Disney, it will be because I won this argument.
- crysin 8y agoDisney World is a magical place. Not everyone wants or has the means to leave the country but going to Disney you still get that feeling of being somewhere else. It transports you into a whole different world. You don't even need kids to enjoy all the wonders of the parks. While for me I would love to explore the world and plan on doing so with some of my future vacations I can see where some people would hazard their limited time off to going to a place they know they can enjoy and be transported out of their every day stresses.
- larrydag 8y agoAlso I would challenge you to find a place that gives you better service.
- ghaff 8y ago