you can compare direct real traffic numbers. Engadget numbers: http://twitpic.com/2suiav http://twitpic.com/2suiav Gizmodo numbers: http://www.quantcast.com/gi

you can compare direct real traffic numbers. Engadget numbers: http://twitpic.com/2suiav http://twitpic.com/2suiav Gizmodo numbers: http://www.quantcast.com/gizmodo.com#traffic http://www.quantcast.com/gizmodo.com#traffic So looking at sept, Engadget ~18 million uniques vs ~12 million for Gizmodo. (I used cookies, not "people" for Gizmodo's numbers as I suspect Engadget's numbers are also the higher "cookies" number without knowing the exact source) FYI, MacRumors is about 9.4 million uniques for Sept using the same metric.