That's still allows you to segment the market. I like McDonald's but can't get it where I live because the majority of the people prefer higher priced fare. The

That's still allows you to segment the market. I like McDonald's but can't get it where I live because the majority of the people prefer higher priced fare. The McDonald's couldn't compete with a mid tier burger joint down the street and got replaced by an upscale Korean restaurant. If it manages to actually lower operating costs then it will lower prices in all the segments but it won't just get rid of segments