That is true for general purpose computing. However, AMD has been diversifying away from client (laptops, desktops). There is a large and growing market for sem

That is true for general purpose computing. However, AMD has been diversifying away from client (laptops, desktops). There is a large and growing market for semi-custom designs: game consoles, CPU+GPU cloud computing, DaaS virtualization, embedded systems. Since these are markets with large companies competing against each other there will be continual demand for incremental power and performance improvements that an individual consumer may not care about. A company that can rapidly mix and match IP to customer needs will have an advantage.