Prices are determined by what people are willing to pay for things. A video card isn't a requirement to sustain life, it's a luxury. If people think $1000 for o

Prices are determined by what people are willing to pay for things. A video card isn't a requirement to sustain life, it's a luxury. If people think $1000 for one is too much, they simply won't buy one. Obviously a business wants to maximize profit, but it's up to the consume to decide if it's worth it.