It's an extremely common white pigment. According to wikipedia, it represents 70% of all pigment production worldwide. You'll find it in food, paint, opaque wh

It's an extremely common white pigment. According to wikipedia, it represents 70% of all pigment production worldwide. You'll find it in food, paint, opaque white plastics, cosmetics, sunscreen (it blocks UV), paper, toothpaste, and tons of other stuff.