Ads that solve a problem and target the solution vs. ads that are all marketing mojo. Anything that has "best" "award winning" etc. I dont react to, but an ad t

Ads that solve a problem and target the solution vs. ads that are all marketing mojo. Anything that has "best" "award winning" etc. I dont react to, but an ad that addresses a solution directly, often in a humorous "I understand what you need" kinda way I tend to respond to more, this is regardless if it is contextual or not. If a company is creative with this approach I tend to remember the product.