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I can't imagine this will be very well used. It's obviously a reaction to influencers and monetizing on ad revenue from them but I have to wonder how many will

by jug 8y ago

I can't imagine this will be very well used. It's obviously a reaction to influencers and monetizing on ad revenue from them but I have to wonder how many will install two different Instagram apps... (The influencer will also be on the main one.) And I am surprised this couldn't be efficiently integrated to the main app. Is it about branding? I mean... They just increased the clip length. Couldn't those clips be shown prominently for/on the user in the main app? I'm getting stuck on the issue of two different apps because I think that's where the most friction will be.

girvo 8y ago
Wait, didn’t the article explicitly mention that it’s also in the main app, or did I misread? “While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.”
- jug 8y ago
  Ooh I must have missed that when I saw this yesterday. I directly went to the App Store and saw the new IGTV app and just assumed it was a new separate product although with their existing user base.