Take your pick: - Difficulty - Market Research that suggested otherwise - Lack of market penetration versus competitors Launching a 1 minute video platform

Take your pick: - Difficulty - Market Research that suggested otherwise - Lack of market penetration versus competitors Launching a 1 minute video platform is much easier than building a live streaming platform, and maybe it wasn't the right time for them to launch a live recording platform or would have hurt some of their other ambitions?