That would not sit well with me and would feel like an invasion of privacy. But if I have an account with an airline and purchase a ticket, I'd feel pleased if

That would not sit well with me and would feel like an invasion of privacy. But if I have an account with an airline and purchase a ticket, I'd feel pleased if they tried to make a connection in an authentic and kind way by relating to me with my name or with my beverage history. Probably not my past flight history though.