This reminds me a blog by PG where he proposed that Google can be disrupted by building search engine for techies (for e.g.) At that time it sounded preposterou

This reminds me a blog by PG where he proposed that Google can be disrupted by building search engine for techies (for e.g.) At that time it sounded preposterous to me, as Google worked perfectly fine for me - but now I really see this as a possibility. I think DuckDuckGo is following this strategy.