But Hurricane is pretty unremarkable. I'm suggesting that an imaginative rancher could create something interesting enough that people stay there despite fewer

But Hurricane is pretty unremarkable. I'm suggesting that an imaginative rancher could create something interesting enough that people stay there despite fewer services and despite being further from the park entrance. I'm not talking about a farmstay but the sort of thing that people will travel from abroad to stay in because it looks incredible on their Instagram feed. There's nothing comparable in the area. And it need not be expensive to create like a desert resort. There's a kinda-yurtish tent in the countryside near me that's styled up for photos and it rents for $140/night. It's much more basic than the yurts you see renting in the States. But still, $140/n and they have 60+ reviews already. Loads of people will pay a premium on a motel or pick an alternative to a nice but plain hotel because it creates a better memory or looks more amazing. I'd be going after that market.