Starbucks is the giant profit machine it is because of the high percentage of customers who don't order a $3 coffee. Their lifeblood is the venti soy, extra whi

Starbucks is the giant profit machine it is because of the high percentage of customers who don't order a $3 coffee. Their lifeblood is the venti soy, extra whipped cream, Chai flavor shot, double expresso Frappuccino. The article specifically calls out the drop in this high-ticket-price items decline as worrisome.