4 ms·

Well...I didn't this one coming. As a person working in professional TV production, there was a lot of eye-rolling, WTF looks and "I'm done" statements today.

shanghaiaway 8y ago
I don't get it either. This will be super niche unless they also allow landscape video, or people just rotate their videos and post. All successful Influencers have crews shooting for them with professional gear. None that shoots vertical.
- yroc92 8y ago
  I'm thinking you aren't the target market. I hate vertical video as much as the next guy, but it's very popular amongst the Snapchat and Instagram demographics. I see younger people (including myself) using vertical video very often.
- jobigoud 8y ago
  All succesful influencers also have pro photo gear and yet post vertical photographs on Instagram.
  - imagetic 8y ago
    I follow mostly professional photographers on Instagram and vertical is extremely rare orientation for a classically trained photographer. Portraits and sports are probably the exception. Newspaper photographers too, based on the assignment and layout of the paper. Somewhere in the least year or two, social media "experts" and influencers started ranting about how "vertical gets more interaction and clicks on Facebook because of mobile viewers" and that spread over to Instagram. I don't buy it. Maybe when the iPhone was tiny the real estate had a bigger impact. But social media stats are starting to seem more and more like a sham to me. Paper is a vertical format by default, yet we choose to change it's orientation to match the camera for print, not make the camera match paper (in most cases). It's extremely interesting to me though. An entire market of people that want less of a sense of place, more of their own torso, by using a camera in a way it wasn't designed so they can publish to a temporary medium in a low resolution that will probably be gone in X years time.

shanghaiaway 8y ago

I don't get it either. This will be super niche unless they also allow landscape video, or people just rotate their videos and post. All successful Influencers have crews shooting for them with professional gear. None that shoots vertical.

yroc92 8y ago
I'm thinking you aren't the target market. I hate vertical video as much as the next guy, but it's very popular amongst the Snapchat and Instagram demographics. I see younger people (including myself) using vertical video very often.
jobigoud 8y ago
All succesful influencers also have pro photo gear and yet post vertical photographs on Instagram.
- imagetic 8y ago
  I follow mostly professional photographers on Instagram and vertical is extremely rare orientation for a classically trained photographer. Portraits and sports are probably the exception. Newspaper photographers too, based on the assignment and layout of the paper. Somewhere in the least year or two, social media "experts" and influencers started ranting about how "vertical gets more interaction and clicks on Facebook because of mobile viewers" and that spread over to Instagram. I don't buy it. Maybe when the iPhone was tiny the real estate had a bigger impact. But social media stats are starting to seem more and more like a sham to me. Paper is a vertical format by default, yet we choose to change it's orientation to match the camera for print, not make the camera match paper (in most cases). It's extremely interesting to me though. An entire market of people that want less of a sense of place, more of their own torso, by using a camera in a way it wasn't designed so they can publish to a temporary medium in a low resolution that will probably be gone in X years time.