$240/year seems way too steep for me. And 3 movies per week is too many. Perhaps if it included 2 guest passes a month it would be significantly more compellin

$240/year seems way too steep for me. And 3 movies per week is too many. Perhaps if it included 2 guest passes a month it would be significantly more compelling. Rule of thumb, Recurring monthly revenue is worth 5x the one time purchase. If my actual utilization averages out to once a week I want to be paying closer to $10/mo for the $50 of al la carte tickets. It doesn’t matter to me that it’s AMC only because I have a great local AMC and they carry all the movies I would expect them to. If you could pre-pay for a certain number of months of it, it could be a pretty neat gift idea.