I would say 1/3 times I will just close, instead of clicking through. I would say in video it's different though, I will often sit through many ads, even ones t

I would say 1/3 times I will just close, instead of clicking through. I would say in video it's different though, I will often sit through many ads, even ones that are clickable (e.g. hulu), because the content is more passive.