I agree and disagree. We should devote more total resources to the issue, but maybe not through media? I believe the government has 2 primary responsibilities:

I agree and disagree. We should devote more total resources to the issue, but maybe not through media? I believe the government has 2 primary responsibilities: applying cost to externalities, and keeping it's constituents healthy. Everything else should be second class. If our (the US) nation's priorities were more than a half-baked set of corporate agendas we might actually have such a government. It's catch 22. We need people to care about this, but shoving it down our throats on primetime tv isn't a productive way to accomplish this.