Average ticket price in the US is about $9. If you prefer watching movies at night (non-matinee prices) or prefer IMAX or 3D, your average ticket price would be

Average ticket price in the US is about $9. If you prefer watching movies at night (non-matinee prices) or prefer IMAX or 3D, your average ticket price would be much higher. But let's just say it's $10 for a nice round number. So that's 24 movies per year, 2 per month. That's not an insanely high number. I certainly don't come close to that now; with a family and the hassle of getting a babysitter, etc., I'm closer to the national average of 5 movies per year. But when I was younger, in HS & college, I probably saw around 24: one each weekend during the summer (nice cold theater to get out of the heat), a few around the holidays, and a few scattered throughout the year. And if you really enjoy IMAX and/or 3D, your average would be at least $16-20 per ticket, which means you'd only need to see 12-15 movies per year for the math to be favorable. There are about 50 million people in that HS & college age range in the US. So yeah, I agree that this plan does not hold much appeal personally, but that seems like a pretty big market to me. I certainly would have loved this as a birthday/holiday present when I was younger.