I always thought this is how this model would play out. MoviePass provided proof of concept, but the theaters have no reason to play ball and enter a revenue-sh

I always thought this is how this model would play out. MoviePass provided proof of concept, but the theaters have no reason to play ball and enter a revenue-sharing partnership with MoviePass when they can just launch their own competing product. AMC will make up for discounted ticket sales in concessions. Once you get people into the theater, there are a lot of up-charge opportunities. Food & drinks (and alcohol if they can get a liquor license) make up most of theaters' profit. I assume the UX will be better than MoviePass as well since ticketing should be fully integrated - no need to physically go to the theater to purchase tickets, find out that tickets for the movie you'd like to see are sold out, swipe a different credit card, not be able to use the theater's rewards program, upload your ticket stub to the app...when you think about it the UX for MoviePass is actually pretty awful. Doubt many people are seeing more than 3 movies a week anyways on MoviePass, and several subscribers I know also pay for IMAX movies. For them it's a no-brainer to pay $10 more per month to see (effectively) unlimited IMAX films.