I've always seen objectivism as a branch of consequentialism. Utilitarianism is a different branch of consequentialism, in that it seeks to maximize the greater

I've always seen objectivism as a branch of consequentialism. Utilitarianism is a different branch of consequentialism, in that it seeks to maximize the greater good for others. Objectivism seeks the maximize the good for the self. "Rational selfishness" is a fine enough description, I suppose, except for the cases where the two words conflict, like in tragedy of the commons.