> The company has hired executives and advisers who worked at CrossFit and the juice maker Odwalla, and OM has won endorsements from Khloé Kardashian and Tim Fe

> The company has hired executives and advisers who worked at CrossFit and the juice maker Odwalla, and OM has won endorsements from Khloé Kardashian and Tim Ferriss (The 4-Hour Body). I am freaking out that such a dangerous cult could be so promoted and entrenched in the "influencer culture".