The jokes about weightlifting are marginal. The article underlines and pokes fun at the culture of "asserting dominance" and "alpha (maleness)" which involves

The jokes about weightlifting are marginal. The article underlines and pokes fun at the culture of "asserting dominance" and "alpha (maleness)" which involves being aggressive, loud, intimidating. E.g. "lock eye-contact with the person to your left, and do not break until they look away")