"objective-based" != "objectivity". The objective is to please the customer (for example): do what they want in a timely fashion and send them a bill. There's q

"objective-based" != "objectivity". The objective is to please the customer (for example): do what they want in a timely fashion and send them a bill. There's quite little need for feelings in that. Call them up and ask them how they're doing. Are you sincere? Maybe, maybe not. That is your own personal affair.