Can academic researchers get "press hits"? I work in computer vision, and the approach described in this article is nowhere near a standard or agreed upon appr

Can academic researchers get "press hits"? I work in computer vision, and the approach described in this article is nowhere near a standard or agreed upon approach for this problem (there isn't one so far). The article focuses exclusively on the research of one team of researchers (not really the "leaders" in this field either), ignoring many landmark and prototype systems released over the past several years...