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Good article, but horrible formatting. I know some people are advocating for removing paragraph indents, but then you're supposed to have whitespace between ea
by egb 16y ago
Good article, but horrible formatting. I know some people are advocating for removing paragraph indents, but then you're supposed to have whitespace between each paragraph, right?
- all 16y agoYes, it is horrible formatting. The PDF version of the original article can be had at https://danpetre.files.wordpress.com/2008/02/kevin-lane-keller-2002-three-questions-you-need-to-ask-about-your-brand-harvard-business-review-3questions.pdf https://danpetre.files.wordpress.com/2008/02/kevin-lane-kell...