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Some quick thoughts: 1. I went to the demo page and even though I read the instructions, it still took me longer than it should have to notice the FB stuff. Wi

by secret 16y ago

Some quick thoughts: 1. I went to the demo page and even though I read the instructions, it still took me longer than it should have to notice the FB stuff. Without instructions and specifically looking for it, I would have never noticed it was there. I guess placement can vary by store design, but the demo would leave me with that worry. 2. From the merchants perspective, I could see the benefits of having users talk about my products on Facebook, but I don't know if distracting a shopper when they are closer to making a decision is worth the trade off. In other words, is the expected value of the links worth the diminished likelihood of purchase? I can't see this increasing the possibility of a sale to the current user. I could be completely wrong and in that case, any data/statistics you could provide merchants would go a long way to convincing them to use Zuupy. 3. To combine 1 & 2 and suggest a potential pivot: As a guy, I am highly unlikely to ever talk about or seek out advice for a general run of the mill purchase. I may seek out the help of, for example, a photographer friend if I'm going to buy a camera, but that may be the extent of it. Maybe I'm just more introverted than others, but going by my FB feed, I've haven't seen it happen much. Judging by the background graphic on you widget, you seem to agree that the target users are women. From my highly unscientific observations of my wife and her friends, they like to show off purchases they are proud of (say they discovered some new fashion and got it at a huge sale). So, what if instead of allowing users to chat with friends before making a purchase and possibly deterring it from occurring, users are presented with a big widget right after the purchase to share and discuss with their friends. You still get the free links plus a stronger social endorsement (this person has just made a purchase) and you don't ruin the conversion funnel. If I was a merchant, I could definitely see myself signing up for something like that (bonus points if it just plugged in to existing shopping carts).

fezzl 16y ago
1. That was actually the result of one of the changes we made. Quite a number of retailers have expressed concerns about how the widget was too "obvious." As per the placement in the demo, we are trying to mimic exactly how it would be shown in their own stores. 2. Our hypothesis has always been that we optimize the sales funnel by giving buying confidence, reassurance, social proof, etc. But having tested it out with several retailers, we don't think that's very much the case. We thought that getting numbers to prove an inaccurate hypothesis would be difficult, thus we are looking for pivot ideas. 3. I think that's a great idea, and I have seen many of my female friends parading their purchases to garner comments. We are afraid, however, that something like that might be too replicable. We aren't sure if retailers would be willing to pay $30/mth (our current price point) vs. pay a one-off however-many-hundred dollars to hire a consultant to build it.
- secret 16y ago
  That's a good point on #3. Just to toss out an idea- what if the service offered tracking of the referral and could provide some sort of analytics to help retailers optimize their social campaigns. For example- I complete a purchase on Retailer A and I am presented with your widget and: maybe I get a rebate on my purchase, or a coupon for next time if I share on Facebook, or maybe the rebate goes into effect if a referral completes a transaction. You could use something like bit.ly to track the links. Ultimately, one of my friends sees this on his feed and goes to Retailer A and makes a purchase. The retailer would be: 1. incentivizing the user to share and 2. be able to see some sort of stats analyzing which campaign is preforming better. I think I would definitely be tempted to pay for something like that.

by secret 16y ago

fezzl 16y ago

1. That was actually the result of one of the changes we made. Quite a number of retailers have expressed concerns about how the widget was too "obvious." As per the placement in the demo, we are trying to mimic exactly how it would be shown in their own stores. 2. Our hypothesis has always been that we optimize the sales funnel by giving buying confidence, reassurance, social proof, etc. But having tested it out with several retailers, we don't think that's very much the case. We thought that getting numbers to prove an inaccurate hypothesis would be difficult, thus we are looking for pivot ideas. 3. I think that's a great idea, and I have seen many of my female friends parading their purchases to garner comments. We are afraid, however, that something like that might be too replicable. We aren't sure if retailers would be willing to pay $30/mth (our current price point) vs. pay a one-off however-many-hundred dollars to hire a consultant to build it.

secret 16y ago
That's a good point on #3. Just to toss out an idea- what if the service offered tracking of the referral and could provide some sort of analytics to help retailers optimize their social campaigns. For example- I complete a purchase on Retailer A and I am presented with your widget and: maybe I get a rebate on my purchase, or a coupon for next time if I share on Facebook, or maybe the rebate goes into effect if a referral completes a transaction. You could use something like bit.ly to track the links. Ultimately, one of my friends sees this on his feed and goes to Retailer A and makes a purchase. The retailer would be: 1. incentivizing the user to share and 2. be able to see some sort of stats analyzing which campaign is preforming better. I think I would definitely be tempted to pay for something like that.