s/netflix/other commercial bulk bandwidth service/ Netflix is the example that works best, as the "man on the Clapham omnibus" can easily understand what it is

s/netflix/other commercial bulk bandwidth service/ Netflix is the example that works best, as the "man on the Clapham omnibus" can easily understand what it is, and why throttling it is bad for the customer. Metering doesn't get round this, as that doesn't do anything much to cap peak load, there is still no reason for an ISP to invest in transit, or indeed allowing more edge caching boxes. (the customer isn't going to go away, so why put money into expanding edge footprint) The only way capacity is going to be built is if there is an incentive (be it legal, cash or other) Why would an ISP drop paying customers _and_ invest in extra infrastructure?