Granted - but the important point edw519 is getting at, I'd say, is that getting close to clients is a way of reducing the problem from thinking of an idea de n

Granted - but the important point edw519 is getting at, I'd say, is that getting close to clients is a way of reducing the problem from thinking of an idea de novo to filtering out the good ones. I'd count that as a major win. Unfortunately, some of us don't have that luxury. In my current gig, I'm insulated from actual customers by a substantial distance and half a mile of extremely cautious beaurocracy. This is not conducive to customer sensitivity, to put it mildly.