To clarify this point: the Facebook platform is provided gratis, but there are no contractual obligations preventing them from yanking, changing or breaking the

To clarify this point: the Facebook platform is provided gratis, but there are no contractual obligations preventing them from yanking, changing or breaking the service. As a business, you must ask yourself how easily you could adapt if they were to do so. Is that a risk you are willing to take? tl;dr: Don’t put all your eggs in one basket, especially if said basket has a history of breaking.