Usually you can get 1.5-2.5x anual earnings selling a business. You won't get mire than 3x if 1) they amortize buys un 3 years and 2) they don't expect growth

Usually you can get 1.5-2.5x anual earnings selling a business. You won't get mire than 3x if 1) they amortize buys un 3 years and 2) they don't expect growth (which is rare). While you are negotiating most people try to get more customers or get up the average ticket upselling stuff, etc. because it gets valuation up specially if your earnings are not the same every month (summertime, hollidays). Also think how bigco is going to recover the expense of the app: might work for you, too.