I think it plays on the psychology of concession. If you make me a concession then I'm more likely to do you a favour. They're saying, "We've made DRM, but we

I think it plays on the psychology of concession. If you make me a concession then I'm more likely to do you a favour. They're saying, "We've made DRM, but we don't want to inconvenience our paying users, so the DRM will be incredibly forgiving and infact can be easily circumvented by someone with little technical skill". I think their potential customers would look at that and be more inclined to buy the games, because it appears they've been done more of a favour when a company cuts back on DRM, even at the expense of their potential income, as opposed to if they simply released the game for free.