I have a feeling that Xmarks is getting more press by saying that they will shut things down in 3 months versus them making an annoucement that they're shifting

I have a feeling that Xmarks is getting more press by saying that they will shut things down in 3 months versus them making an annoucement that they're shifting to a fremium model. While it could backfire, the additional press coverage could be leveraged to a freemium model if they do it before everyone abandons ship.