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In what sense is Blender a customer if they aren't monetizing their videos, though?
by cwyers 8y ago
In what sense is Blender a customer if they aren't monetizing their videos, though?
- falcolas 8y agoIn the same sense an open source project is a customer of GitHub's. The exchange of money is not required for someone to be a customer of a service.
- cwyers 8y agoThat's a user.
- hueving 8y agoCustomers pay money. Users provide data and marketing.
- virgilp 8y agoWell, strictly speaking, this is a legitimate dictionary definition that doesn't involve money: > a person of a specified kind with whom one has to deal [edit] Youtube has 3 kinds of customers (or users, if you wish): publishers, viewers and advertisers. It makes sense to separate them like that, but not based on a "pays/ does not pay" criterion. If PewDiePie is a customer, then most definitely Blender Foundation is a customer too.
- krychu 8y agoIf money is the criterion of being a customer then they are one by driving traffic to other monetized videos, via recommended feed, or via follow up searches, that would otherwise not happen. Anyone having a YT channel will tell that ‘suggested video’ is a dominant traffic source so it’s not an edge case. In sum, YT was already making money thanks to Blender videos.