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> Google cannot get enough people showing ads on their videos to support people who choose not to show ads. Or maybe they just don't want to.
by cwyers 8y ago
> Google cannot get enough people showing ads on their videos to support people who choose not to show ads.
Or maybe they just don't want to.
- ChuckMcM 8y agoThat is possible, but I think it unlikely based on the following reasoning, if you are watching a video without an ad on Youtube, when it finishes they have an opportunity to share a bunch of similar videos that you might like, ones that do have ads. If you end up not going to Youtube at all because the ad free video is hosted elsewhere they lose that opportunity to "sell" you on a video with an advert in it. When I was at Blekko we were analyzing this sort of thing pretty hard. We found that a web page with no ads could point to pages with ads and that the expected rate of return on traffic to the ad free page could be calculated (it was non-zero revenue). I would agree that is only a proxy for browsing behavior as the Youtube example consumes resources for the ad free video as well, but unless YouTube has even worse monetization than the most cynical predictions, I would guess it would be worth it to have the Ad free video surrounded by suggestions.