> I subscribe to a dozen Youtube channels - mostly educational Alright, but obviously the most popular channels on Youtube are entertainment not educational, s

> I subscribe to a dozen Youtube channels - mostly educational Alright, but obviously the most popular channels on Youtube are entertainment not educational, so you understand that most people are using these mediums in a way that's quite different to you, right? Any even those "educational" channels are being run by what a marketing exec would think of as an influencer. Just because you're watching some guy build a coffee table out of reclaimed lumber (or whatever) doesn't mean someone isn't willing to pay money to make sure it's being done with a specific brand of power tools, in case you decide to buy one just like you saw in the video. > Not much educational value from a photo of a girl in a bikini at a pool My partner follows a number of Instagram accounts devoted to specific hobbies she has, such as soapmaking, or animal rescue/wildlife rehabilitation. Instagram is about way, way more than just "girls in bikinis". But again! Many of the people looking at girls in bikinis on Instagram are women wishing they looked like that; if the model posts about how some (probably fraudulent) supplement helped her, you don't think that'll cause a direct boost in sales? Anything with eyeballs looking at it is worth slapping an ad on. And given how many people are looking at Instagram every moment of every day, obviously it qualifies. If it's not a great platform for you, that's fine (I don't even have the app installed, so I'm totally in agreement), but given Instagram is apparently well over 500m MAUs, that says more about us than Instagram. :)