That Peer Insight study citing is from a Fast Company article about design. I think it was the Dec '07 issue. They referenced that statistic in the cover story

That Peer Insight study citing is from a Fast Company article about design. I think it was the Dec '07 issue. They referenced that statistic in the cover story article as well as in the letter from the editor. The statistic was my inspiration for this post. I have not seen the study myself, so take that out-of-context-statistic (and all others you ever come across) with salt. Fast Company "Letter From the Editor" citing the study is here: http://www.fastcompany.com/magazine/119/letter-from-the-editor.html http://www.fastcompany.com/magazine/119/letter-from-the-edit... Fast Company Article, "All About Yves", citing the same study is here: http://www.fastcompany.com/magazine/119/all-about-yves.html http://www.fastcompany.com/magazine/119/all-about-yves.html (These appeared in the same issue. "The Design Issue" | Dec '07) Peer Insight: http://www.peerinsight.com/ http://www.peerinsight.com/ -Wade